The mood board is a collection of visual ideas that help everyone involved catch the visual "vision" for a sequence. It helps us make sure we understand the type of artwork that you'd like to see, as well as things that you want to avoid. A mood board is part of our design process. We'll comb the internet--and ask you to do so as well, looking for examples of photos, videos, websites, and animations that inspire you. This will help inform our process and get us off on the right foot as we begin to create custom artwork for your video.