Even if your message is reeeeally great stuff, it's easy to take too long to say it--like that storytelling uncle at the family reunion. Strive to make your message succinct yet compelling. A powerful story can be ruined if your audience clicks away before they get to your ending. We think a duration of 1.5 to 2 minutes is a good balance between brevity and thoroughness.
To help you craft your story, we like to suggest the "problem-solution-outcome" walkthrough. With this framework, you start by describing the "problem" that needs solving. Then you explain the "solution", followed up by the positive "outcome" or result you're wanting to achieve. This result will often include a call-to-action or instructions on how your viewers can take the next steps forward. We'll provide suggestions and help you refine your script before we move into storyboarding scenes.
Yes. The budget will include selecting and auditioning our best voice for your message from thousands of talented professional voice actors. We'll narrow it down to a few best candidates, and make our recommendations to you. After selecting a talented actor, we'll take care of everything and present you with the finished voiceover track for your approval.
We strongly encourage you to let us take care of voiceover. Professional voicing is one of those skills that feels like anyone could do it. After all, we all speak, right? But it's surprisingly difficult to create a professional outcome without the proper skills and equipment.
Yes. The budget includes finding and licensing the right stock music track to embed in your animation. We'll specify our favorite potential track, and have a few alternate ideas available as well.
Typically we spend the first week making sure your script is perfect and that you love our descriptions of actions. Then, we'll take a week to storyboard those descriptions, a couple weeks to create the artwork, and a few more weeks to create all the animation. In total, it's generally about 6 weeks for a 2-minute animation.
The mood board is an idea board that helps us make sure we understand the type of artwork that you'd like to see, as well as things that you want to avoid. A mood board is part of our design process. We'll comb the internet--and ask you to do so as well, looking for examples of photos, videos, websites, and animations that inspire you. This will help inform our process and get us off on the right foot as we begin to create custom artwork for your video.
An animatic is our very first version of your entire project. We'll take our storyboard drawings, a temporary voice-over, and a potential music track, and create an animated slide-show as the first draft of your story. This is an important step, because it's here where we'll discover any holes or problems with your story that we can easily work out before we've committed time and resources to illustration, animation, and voice talent.
We're glad you asked! And we have a whole page to help you understand it.
We'll deliver your animation by providing a download link to an .mp4 file, which is perfect for internet use. We can also give you most any format of higher quality file and the source files for your archiving. Want to repurpose those great illustrations for a later campaign? No problem. Mural a wall. Make screensavers. They're yours to enjoy.
If your animation is only for internet use, you may only need HD, which is 1920x1080. Often we'll master in UHD, which is twice the width and height of HD at 3840x2160. And we're happy to give you both, if needed.
After we collaborate, you've got a message as a video animation. But what then? Your message needs to be seen by your intended audience. Your success with your animation is our success, so we also have a Social Media Integration strategy that can help you make sure you're ticking all the right boxes when you post to social media outlets (and there are quite a few!) We provide this as an additional service, or we'll gladly give you that bullet list to work through on your own.