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Nothing works without the foundation of a good story. For complex ideas, that story becomes the bridge between discovery and impact. I'll help you refine your script to ensure your message lands with precision.
Script Development We start by defining your core message and audience. What's the one critical thing your audience must understand? What do you want them to do with that knowledge?
I'll work with your team to create a detailed script that includes both the narration and visual descriptions. This isn't just copywriting—it's strategic communication planning that ensures technical accuracy while maintaining narrative clarity.
Duration: Approximately 1 week after content approval.
Milestone: Script approval
Storyboard From the approved script, I create detailed storyboards that show exactly how complex concepts will be visualized. Whether we're showing molecular interactions or data workflows, these sketches let us test visual approaches before committing to full production.
Duration: 3-5 days.
Milestone: Storyboard approval
Animatic (Moving Storyboard) The storyboard becomes a rough video with temporary voiceover and music. This gives you a complete preview of pacing, timing, and flow—critical for ensuring complex ideas doesn't feel rushed or overwhelming.
Duration: 3-5 days.
Milestone: Animatic approval
From molecular detail to data presentation color palette, every design choice either clarifies or confuses your message. I make sure the visual treatment matches the impact of your breakthrough idea.
Style Direction We establish the visual approach that best serves your content. Should that feline heart be photorealistic or simplified? How much detail in that protein illustration helps comprehension? I'll create mood boards and style examples that balance accuracy with visual clarity.
Duration: 1 week
Milestone: Style direction approval
Key Scene Design I design the most important scenes first—for example, the key value proposition for your new innovation. This ensures our visual approach works for your hardest communication challenges before we apply it to the entire project.
Duration: 1 week
Milestone: Key scene design approval
Motion Testing How should gene expression unfold over time? Should data visualizations build incrementally or reveal all at once? I animate key sequences to test pacing and movement styles that enhance understanding rather than distract from it.
Duration: 3-5 days.
Milestone: Motion test approval
In production, we see it all coming together. Your message is clear. Your look is established. This is where we breathe life into the story and design—transforming static scientific concepts into dynamic visual narratives that engage and educate.
Primary Animation This is where the heavy lifting happens. I animate all sequences, ensuring scientific processes are represented accurately while maintaining visual engagement. Your research team reviews for accuracy throughout this phase.
Duration: 3-4 weeks
Milestone: Primary animation approval
Polish and Sound Design I refine timing, add sound effects that support (not overwhelm), and ensure every transition serves the communication goal. The result should feel professional without being distracting.
Duration: 3-4 weeks
Milestone: Final animation approval
Delivery Final delivery includes multiple formats optimized for your intended use—whether that's investor presentations, training materials, or conference talks. I also provide source files for future updates as your technology evolves.
Duration: 2-3 days
Milestone: Project completion
