Differentiating Cancer Immunotherapy in a Crowded Market

The Communication Problem Sorrento's innovative cancer immunotherapy faced a critical communication problem: how do you explain complex therapeutic mechanisms to both patients and healthcare providers while clearly differentiating from competing treatments? In oncology, the science is inherently complex, but investment decisions and treatment choices depend on understanding key advantages quickly.

Genomics Communication Solution Rather than drowning viewers in technical details, I applied our systematic storytelling process to identify the core differentiator that mattered most to Sorrento's audiences. We developed visual metaphors that made cellular-level therapy mechanisms accessible without sacrificing scientific accuracy.

The animation used strategic color coding (blues vs. reds) to help viewers instantly distinguish beneficial therapeutic action from disease progression - crucial for audiences who need to grasp complex biological processes quickly.

Business Impact Sorrento now has a powerful tool for investor presentations, medical conferences, and patient education that clearly communicates their therapeutic advantage. The visual storytelling approach reduced complex immunotherapy concepts to their essential value proposition, giving their team a competitive edge in both fundraising and market positioning.

Solving NGS Data Noise for Research Efficiency

The Task Explain a revolutionary but complex laboratory process to researchers who are drowning in sequencing data. Their CRISPR Clean technology solves a critical pain point - 90% of genomic reads contain irrelevant information - but the molecular mechanism needed clear visualization for both investors and potential research customers.

Technical Visualization Approach With the script as our launchpad, I developed visual metaphors and creative imagery that transformed complex molecular processes into accessible concepts. Rather than relying on standard scientific diagrams, we created custom graphics that helped viewers understand guide RNA specificity and magnetic bead selection without requiring deep molecular biology knowledge.

The visual narrative was structured around the researcher's frustration with wasted sequencing power--using creative imagery to demonstrate how the technology creates cleaner, more useful data. The animation design reinforced the core message: "focus on the signal, not the noise."

Business Relevance Jumpcode now has a powerful tool for investor presentations, conference demonstrations, and sales conversations that clearly communicates their competitive advantage in the crowded genomics tools market. My visual approach transforms a complex laboratory workflow into an accessible story about research efficiency - crucial for reaching both technical and business decision-makers.The systematic visual design can give Jumpcode's team confidence when presenting to diverse audiences, from lab researchers to C-suite executives evaluating genomics investments.

Demystifying Single-Cell Sequencing for Research Adoption

The Challenge Illumina needed to drive adoption of single-cell sequencing among researchers who understood its potential but found the workflow intimidating. While bulk sequencing was familiar territory, single-cell analysis represented a significant methodological leap that required researchers to master multiple complex steps - from tissue preparation through data analysis. The communication challenge was making this advanced genomics workflow feel accessible and achievable.

Genomics Visualization Working from Illumina's comprehensive script, I created visual representations that transformed each workflow step from abstract concept to concrete process. Rather than overwhelming viewers with technical complexity, I developed graphics that showed the logical progression from tissue sample to biological insights.

We developed visual metaphors that helped researchers understand key concepts like cellular compartmentalization, barcoding strategies, and the critical difference between bulk and single-cell analysis. The animation structure followed the researcher's journey, making each step feel like a natural progression rather than a daunting technical hurdle.

Market Impact Illumina now has a powerful educational tool that removes barriers to single-cell sequencing adoption. By making the workflow feel approachable, the animation supports both their sequencing platform sales and their goal of expanding the single-cell genomics market.

The systematic visual approach gives Illumina's sales and technical teams a resource for training sessions, conference presentations, and customer onboarding - turning complex methodology into a clear pathway for research success.

Simplifying Genomics Data Management for Lab Collaboration

The Need Genomics labs were generating massive amounts of sequencing data but struggling with fragmented workflows, storage limitations, and collaboration bottlenecks. BaseSpace Sequence Hub represented their solution for cloud-based genomics data management, but communicating its value required showing how it transforms lab operations rather than just listing technical features.

Visualization Method Working from Illumina's script, I created visual narratives that demonstrated the collaborative workflow improvements rather than focusing on technical specifications. I developed graphics showing the seamless transition from sequencing instrument to cloud analysis, emphasizing the "working better together" theme throughout. These were integrated into a sequence highlighting Illumina's own photography of their teams working successfully with the technology and other collaborators.

The animation structure moved from problem (fragmented workflows) to solution (integrated platform) to outcomes (better teamwork). I designed tier comparison visuals that helped viewers quickly identify their appropriate service level without getting lost in feature lists.

Business Impact Illumina now has a comprehensive tool for driving BaseSpace adoption across different market segments - from individual researchers to enterprise genomics facilities. The animation transforms a complex cloud platform into a clear story about improved lab efficiency and collaboration.

The tiered approach visualization gives Illumina's sales team a powerful resource for qualifying prospects and demonstrating appropriate service levels, supporting their strategy to capture genomics labs at every scale.