How long should an effective explainer video be? [watch video]

Even if your message is reeeeally great stuff, it's easy to take too long to say it--like that storytelling uncle at the family reunion. Strive to make your message succinct yet compelling. A powerful story can be ruined if your audience clicks away before they get to your ending. We think a duration of 1.5 to 2 minutes is a good balance between brevity and thoroughness.