To help you craft your story, we like to suggest the "problem-solution-outcome" walkthrough. With this framework, you start by describing the "problem" that needs solving. Then you explain the "solution", followed up by the positive "outcome" or result you're wanting to achieve. This result will often include a call-to-action or instructions on how your viewers can take the next steps forward. We'll provide suggestions and help you refine your script before we move into storyboarding scenes.